THE PROMOTION OF CHAOZHOU CULTURE BASED ON THE WECHAT PLATFORM UNDER THE 5W MODEL

Abstract

Chaozhou City, Guangdong Province, China is a tourist city with the advantage of excellent historical and cultural resources. The culture of Chaozhou has both the color of the Central Plains culture and the color of the rich marine culture and retains both the traditional cultural connotation of the Chinese nation and local characteristics. Disseminating and promoting Chaozhou culture can help shape the brand image of Chaozhou tourism city. Therefore, according to Lasswell’s 5W communication theory, this study puts forward the “WeChat applet + public number” communication model and combines it with Maslow’s “Hierarchy of Needs Theory” to innovatively construct the communication mechanism of Chaozhou culture on the WeChat public platform, with the purpose to Improve the communication strength and effect of Chaozhou culture at home and abroad.