INNOVATING MEDIA MODE AND LEADING THE DEVELOPMENT OF THE TIMES

Abstract

Innovative media model must first be integrated with the new era of cultural communication, which is closely related to users. In today’s information and digitalization, media is no longer just a transmitter of information, but a bridge connecting users with culture, history, technology and even the future. Innovating the media model is to break the old framework and combine the content and users more closely with a new perspective and way, thus promoting the inheritance and development of culture. This paper aims to explore the core elements, challenges and future development of innovative media model in order to provide enlightenment for us to move towards a more prosperous and colorful new era of cultural communication.