ANALYSIS ON INTERNET MEDICAL OPERATION MANAGEMENT IN CHINA

Abstract

Driven by favorable policies, Internet medical services have developed rapidly in China in recent years. Many Internet hospitals have emerged in China, ranging from traditional hospitals to online services, and to pure Internet gene hospitals. However, Internet hospitals still face problems such as profitability and market positioning, which need to be resolved urgently. This article will first analyze the policy, development, and current status of China’s Internet healthcare. Next, analyze the operation and profit model of Internet healthcare, and finally put forward an improvement plan.