THE STATUS QUO AND SUMMARY OF CHINA’S PLATFORM EMERGING INDUSTRIES BASED ON MOBILE INTERNET OPPORTUNITY

Abstract

In the era of mobile Internet, word-of-mouth communication is faster, and the rich application of smart phones will affect the circle of friends around you more quickly and directly. Based on the mobile Internet, this paper analyzes the current status of platform emerging industries in recent years, which can be roughly divided into two categories: physical products, service offering categories and content based on knowledge-based product operations. Finally, it draws attention to the future direction of social e-commerce and the mobile Internet business.