CREATIVITY AND INNOVATION DEVELOPMENT OF INTANGIBLE CULTURAL HERITAGE FROM THE acnaRSacnaCTIVE OF CULTURAL AND CREATIVE DESIGN

Abstract

development. Cultural creativity can help intangible cultural heritage to be better developed and inherited, and it is also a favorable way and an important means to enhance China’s cultural soft power and external influence. Therefore, the integration and development of intangible cultural heritage and cultural creative industries is very necessary. In the information age, cultural creative design should play its important synergistic role to promote the development of cultural heritage and traditional culture. This article analyzes the relationship between intangible cultural heritage and cultural creativity, and proposes the way and path of the integrated development of intangible cultural heritage and cultural creative industries.